The Springwise take on Amazon Go

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As details of Amazon's newest retail venture come to light, it's worth taking stock of where this latest initiative fits within the innovation landscape. We’ve already seen ideas that combine the ease and instant gratification of physical storefronts with the speed of the digital shopping basket. First came a UK based company that enabled shoppers to self-checkout using Apple pay or a debit card. Then came the smart shopping bags and QR codes that achieved the same effect. We even saw Radio-frequency identification (RFID) ready carts with half an eye on achieving similar results way back in 2007. Now, Amazon…

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