Ski-in/ski-out Starbucks brings takeaway coffee to the slopes
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We've already seen California's Mammoth Mountain create snowcats with built-in kitchens in order to get snacks and drinks to skiers on the move, and now we're seeing a major brand setting out to make refreshments more accessible for those on the slopes as well. Starbucks has recently opened its first outlet to be located on the side of a mountain with a ski-in/ski-out service. Launched earlier this month, the coffee shop allows snow sports enthusiasts to enjoy a Starbucks beverage while skiing or snow boarding around Squaw Valley in California. It is the first Starbucks to operate a ski-in/ski-out policy,…
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