Volvo supplies cars for new London drive-in

ga('send', 'event', 'Automotive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

The concept of the pop-up drive-in movie is not brand-new—we covered a California-based effort back in 2006, after all—but we're pretty sure the involvement of a major car brand has not been seen before. Sure enough, though, that's exactly what's enabled the Starlite Urban Drive-in, which recently sold out a three-night run in London's East End. Situated in the cultural heart of London at the Truman Brewery, the Starlite featured a full-sized, outdoor screen along with 25 pre-parked Volvo cars, ready for patrons' viewing, reminiscing and snacking pleasure. Tickets were GBP 25 per person, with a maximum of two people…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.