Volvo supplies cars for new London drive-in
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The concept of the pop-up drive-in movie is not brand-new—we covered a California-based effort back in 2006, after all—but we're pretty sure the involvement of a major car brand has not been seen before. Sure enough, though, that's exactly what's enabled the Starlite Urban Drive-in, which recently sold out a three-night run in London's East End. Situated in the cultural heart of London at the Truman Brewery, the Starlite featured a full-sized, outdoor screen along with 25 pre-parked Volvo cars, ready for patrons' viewing, reminiscing and snacking pleasure. Tickets were GBP 25 per person, with a maximum of two people…
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