Stars & Strollers

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At a time when movie theatres are facing increased competition from insperience-driven home cinemas, and the latest flicks are online for (illegal) downloading before they even hit the box office, tapping into new audiences is crucial. A great example of reviving the slow midweek matinee slot is Stars & Strollers. A regular feature at Famous Players movie theatres across Canada, Stars & Strollers offers a baby-friendly cinematic experience: lights are dimmed, not turned off, allowing parents to feed their babies or find fallen pacifiers. Changing tables are provided; the movie's volume is lowered to avoid damaging or startling infant ears;…

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