Startup allows in-store cameras to collect data

Startup allows in-store cameras to collect data

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One way for businesses to optimise their products and performance is knowing exactly who their customers are and how they spend their money. We have already seen software to help businesses know more about their customers. These include geo-targeted pricing and a B2B marketing platform. But collecting this type of data is easier for online businesses than for bricks-and mortar stores. Recently, machine learning experts at the UK’s University of Southampton developed a deep learning technology that can capture data from video footage. The start-up, Aura Vision Labs, is now progressing from Southampton’s Future World Incubator and joining the Collider accelerator, after completing a GBP 100,000 seed investment deal.

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