Start Mobile

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OK, so we're suckers for anything that claims to be a 'world's first'. Like San Francisco's START MOBILE, a gallery selling art for cell phones. Part of the START SOMA gallery, the venture sells thousands of original works of new art from hundreds of established and underground artists, to be downloaded onto mobile phones. Wallpapers are billed at USD 1.99 (EUR 1.66/GBP 1.15), with the artist receiving a small cut. Opportunities START MOBILE for now is a distinctively US-based venture. Which leaves open another, oh, 100 or so markets? Hey, if it would generate only 1/100th of the excitement and…

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