Startup allows anyone to rent the latest tech with full flexibility

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A new Berlin startup called Grover is now offering a pay-as-you-go subscription to access the latest consumer tech as an alternative to buying. The company has recently raised 37 million EUR in funding in a Series A round and is poised for expansion. Grover founder Michael Cassau, a former Goldman Sachs employee, believes that ownership as a concept is becoming obsolete. People are increasingly choosing Uber over car ownership, Netflix over movie ownership and Spotify over music ownership. At Springwise, we have seen this trend with innovations such as subscription furniture and peer-to-peer designer clothing rental. Cassau is now betting that…

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