Startup app turns ordinary people into brand ambassadors

Startup app turns ordinary people into brand ambassadors

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A new app allows companies to outsource their customer service and sales support using crowdsourcing. Zurich-based startup Guuru, matches up users of a product or service with people who have specific questions about the product or service. The app allows customers to connect with brand ambassadors, who can then share their experience through a one-on-one live chat on the company website. Prospective brand ambassadors sign up via the app. When customers on a company’s website have a question, the app uses a proprietary algorithm to match them with the correct ‘guuru’. After chatting with the customer, the guuru is compensated based on the customer’s rating.

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