Startup connects brands with influencers using machine learning
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The importance of social media influencers to the future of marketing should not be underestimated, with 59% of marketers planning to increase their influencer marketing budget in the coming year. With more and more online customers using adblocker technology, working through influencers allows brands to connect with audiences that are tough to reach through traditional advertising channels. Springwise has written about several startups that support brands to connect with social media influencers and their content. Applause connects brands with live video influencers and Mantii helps brands access publicly available user-generated content. Adding machine learning to the idea, Sapie Space offers a new solution.
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