Startup connects brands with Periscope stars

ga('send', 'event', 'Access Exclusive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Brands have been connecting with famous social media influencers to help promote their content for some time, and we recently saw three platforms that link brands with user-generated images. With the advent of live video streaming services such as Periscope, it was only a matter of time before marketers sought out new ways to connect with this live audience.

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