Startup connects brands with Periscope stars

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Brands have been connecting with famous social media influencers to help promote their content for some time, and we recently saw three platforms that link brands with user-generated images. With the advent of live video streaming services such as Periscope, it was only a matter of time before marketers sought out new ways to connect with this live audience. That’s what Applause is trying to achieve. The New York-based startup was founded by Periscope influencer Jon Jacques, and is connecting live streamers from around the world with brands and companies. Applause also wants to help brands create custom campaign reporting on…

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