Startup creates at-home pop-up shop

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Here at Springwise, we have covered a variety of ways in which retailers are creating unique shopping experiences for customers. These include a hyper-connected concept for future shopping centres and a retail solution that uses artificial intelligence to automate stores. Now, US based startup MaisonMarché has created a new business model – an in-home pop-up shop that brings together a mix of fashion brands. Sarah Easley, founder of MaisonMarché, came up with the idea when she realised the little time that many fashion-forward people have to discover brands that are less well-known or seek out a professional stylist. The criteria…

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