Startup guarantees best online prices, even after purchase

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Most consumers will browse various e-commerce sites to find the lowest price before making a purchase, but few are likely to keep their eye open for better deals once they've made their order. This means that, despite many major online retailers having price match guarantee policies, very few customers actually take advantage. Paribus, a Brooklyn-based startup, is looking to change that. Paribus is an automated plugin which connects to users' email, scans their online purchase receipts and files price adjustment claims on their behalf, whenever it spots an opportunity. Users sign up via their mailbox — Paribus works with most…

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