Australian startup streamlines loyalty programmes for retailers

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

Springwise has spotted various ways that retailers are using incentives to improve consumer brand loyalty. A fashion brand used innovative technology to reward customers according to how often they wore products. Converting steps into loyalty points also worked for this shopping centre. Yet the process of loyalty programmes, despite being popular, doesn't always work to the advantage of the customer or the retailer. An Australian startup identified these inefficiencies and is now seeking to plug the gaps. OpenSparkz is a fintech startup based in Sydney that wants to optimise the value of loyalty programmes for those on both sides. Founder…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update