Australian startup streamlines loyalty programmes for retailers

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Springwise has spotted various ways that retailers are using incentives to improve consumer brand loyalty. A fashion brand used innovative technology to reward customers according to how often they wore products. Converting steps into loyalty points also worked for this shopping centre. Yet the process of loyalty programmes, despite being popular, doesn't always work to the advantage of the customer or the retailer. An Australian startup identified these inefficiencies and is now seeking to plug the gaps. OpenSparkz is a fintech startup based in Sydney that wants to optimise the value of loyalty programmes for those on both sides. Founder…

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