Startup supermarket offers market research insight

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When startups are looking to launch physical products to markets there are a variety of routes to take, none of which guarantees success. Germany-based KaDeTe is aiming to give these startups an opportunity to showcase their products in a brick-and-mortar space. KaDeTe (or Kaufhaus de Testen, which roughly translates to ‘testing department store’) will offer shelf space to 150 startup retailers in the bustling Wilmersdorfer Arcaden in Berlin as a testing ground for products. Startups often rely on online interest to generate crowdfunding revenue or else they may present their products at markets. With KaDeTe their products will be exposed…

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