Sticky car art
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Back in the sixties, the Volkswagen Beetle's iconic curves were habitually adorned with painted daisies and peace signs. Customization is still highly popular, though more often than not it's now an optional extra. In a world saturated with mass-produced products, Volkswagen UK has jumped on the custom-made bandwagon by offering customers the option to decorate their brand New Beetle. Consumers can customize the exterior of their New Beetle with special vinyl stickers, called Beetle Art, created by four up-and-coming artists and illustrators: Mibo, Parra, Steve Wilson and Jamie Cullen. The accompanying microsite lets prospective customers configure their desired car, choosing…
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