Stock image watermarks made less annoying, more useful

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Stock photography provider Getty Images has already harnessed the power of social media to connect customers with its product through its Thinkstock subscription service Social Art Buyer, which enables Twitter users to easily find the images they are looking for. Now R/GA London, which was appointed Getty's design agency of record in March, has launched a rebranding of the company's watermarks with the Watermark Project, which aims to make the current features more practical. The old Getty Images watermark consisted of the company logo placed in the middle of each image, the function of which was to 'spoil' the picture…

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