Store mannequins deliver fashion promotions direct to shoppers’ mobiles

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Consumers are by now well used to online shopping and its benefits, and parts of the platform are now seeping into physical stores. In France, we've already seen on store install the Inspiration Corridor, using body scanning and touchscreen tech to drive in-store recommendations. Now a company called Iconeme is trialing a smart mannequin service in the UK, enabling the static models to send store info and shopping suggestions to customer smartphones. The mannequins are equipped with VMBeacon technology, which enables them to interact with shoppers located within a vicinity of 50 meters so long as they've downloaded the Iconeme…

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