Store mannequins deliver fashion promotions direct to shoppers’ mobiles

Store mannequins deliver fashion promotions direct to shoppers’ mobiles

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Consumers are by now well used to online shopping and its benefits, and parts of the platform are now seeping into physical stores. In France, we've already seen on store install the Inspiration Corridor, using body scanning and touchscreen tech to drive in-store recommendations. Now a company called Iconeme is trialing a smart mannequin service in the UK, enabling the static models to send store info and shopping suggestions to customer smartphones.

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