Store perpetually reopens

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Most stores change their window displays regularly. GrandOpening, located in Manhattan’s Lower East Side, completely reinvents its entire operation every three months. This winter, the 350-square-foot space housed an exhibit for a proposed eco-community a two-hour drive west of New York. Currently, GrandOpening is a ping-pong parlour, tapping into that sport’s growing popularity. The site’s lone table rents for USD 18 per hour. A webcam lets neighbourhood residents see if it’s free. The barebones room can also host private parties and tournaments.

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