Stores promote products based on real-time Pinterest activity
Social media activity is considered to be a benefit for brands, but it’s difficult to see the real difference it makes for offline stores. While Brazil’s C&A store has integrated Facebook into its clothes racks by showing the number of real-time likes for each item, Nordstrom has now introduced a section in its brick and mortar outlets that includes some of the most pinned products on its Pinterest page that week.
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