Stores promote products based on real-time Pinterest activity

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Social media activity is considered to be a benefit for brands, but it's difficult to see the real difference it makes for offline stores. While Brazil's C&A store has integrated Facebook into its clothes racks by showing the number of real-time likes for each item, Nordstrom has now introduced a section in its brick and mortar outlets that includes some of the most pinned products on its Pinterest page that week. Initially installed in 13 of the US brand's stores, the scheme simply updates items in store with a small Pinterest logo to let shoppers know that the product is…

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