In Brazil, Zeze Biscuits installed a network of soccer balls that only kids have access to.
We have written about the innovative, social good marketing campaigns from Brazilian biscuits company Zeze Biscuits, including compliments from strangers at traffic lights, and designated bus seats for friendly people. Recently, the company presented their latest campaign, which saw on-demand footballs provided for Brazilian kids in the neighborhood.
Special ‘bola da rua’ (which translates to street ball) lockers are placed around the city. Kids are given keys, which unlock the soccer balls from the boxes, so they can play a game with their friends. Hoping to encourage physical activity for children and strengthen a sense of community, the cookie company further associates their brand with the idea of simple, offline fun.
What other items can be shared through a system like this?