Street lockers host on-demand soccer balls for kids

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Lifestyle & Leisure', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

We have written about the innovative, social good marketing campaigns from Brazilian biscuits company Zeze Biscuits, including compliments from strangers at traffic lights, and designated bus seats for friendly people. Recently, the company presented their latest campaign, which saw on-demand footballs provided for Brazilian kids in the neighborhood. Special ‘bola da rua’ (which translates to street ball) lockers are placed around the city. Kids are given keys, which unlock the soccer balls from the boxes, so they can play a game with their friends. Hoping to encourage physical activity for children and strengthen a sense of community, the cookie company…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update