In Italy, secret pop-up restaurant gives directions via SMS

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Much the way Charlie's Burgers uses a heaping helping of mystery to embellish the allure of its roaming, “anti-restaurant” gourmet meals, so the Italian town of Ferrara kept most of the details under wraps until the last minute for its recent, pop-up dinner in the city streets. Participants in Ferrara's September Street Dinner began by purchasing for EUR 60 per person a package for two that included separate tickets for aperitifs, a table and two chairs, and two dinner menu choices; also included were two Street Dinner sweatshirts, instructions and a map of the city. Guests also provided their mobile…

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