Streetwear brand design brain stimulator to destigmatize electrotherapy

Streetwear brand design brain stimulator to destigmatize electrotherapy

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Often intimidating medical treatments are packaged in the most unthreatening way possible, to make them less unnerving for patients, both young and old. But the new Mishka Edition Fisher Wallace Stimulator — a cranial electrotherapy stimulation device used to treat anxiety, depression and insomnia — goes the other way. The home treatment kit comes in a tongue-in-cheek package emblazoned with bloodshot eyeballs, bolts of lightening and clashing neon colors, playing up the stigmatized treatment in the hope of normalizing the FDA approved tool for the next generation.

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