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Catering to design-conscious urban cyclists who’d rather not sacrifice style for safety, a group of Danish designers has created a bicycle helmet with interchangeable covers. Copenhagen-based Yakkay sells a simple shell helmet (dubbed “Smart One”) that’s tucked away under one of ten different covers. The helmet retails at DKK 599 (EUR 80 / USD 120), and the covers are sold for DKK 299 (EUR 40 / USD 60). While chin straps betray their true nature, the helmets otherwise resemble hats and caps worn for fashion, not protection. Yakkay states that the number of seriously injured cyclists with head injuries is around 2,500 per year in Denmark (on a total population of under 5.5 million). And that’s in a country where motorists are accustomed to cyclists, and where most roads have separate bicycle lanes. As more consumers across the world hop on their bikes to reduce their gas bills, carbon footprints and waistlines, the market for innovative cycling products and services should grow at a healthy pace. One to tap into! Easy way to get started? Ask Yakkay about regional distribution opportunities. (Related: Stylish fire protection kits.) Update: please don’t email Yakkay about international distribution. They wrote to tell us that they have a plan in place for their international launch and are currently receiving too many distributor requests. Spotted by: Lori Webb