Subscription service learns men’s favorite fragrances to find their perfect scent

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Colognes can be an expensive purchase, yet it's one typically made based on how they smell after being sprayed onto a bit of paper. While startups such as Concoction have aimed to make the buying experience more hands on by letting customers to mix their own toiletry products, a new service called Scent Trunk is enabling subscribers to sample different fragrances each month based on their previous likes and dislikes. Members begin by filling out a survey about who they are and what fragrances they typically go for. Using this data, the service creates a Scent Profile that determines the…

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