Supermarket chain uses Twitter to engage customers in marketing campaign

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In the last few years, Springwise has written about a number of innovations harnessing the power of Twitter. This Reddit user programmed a Raspberry Pi computer to automatically tweet every time his internet connection dropped below 50 mbps, thereby broadcasting the erratic connection from his service provider. And this initiative raised money for charity by auctioning off a viral Tweet to the highest corporate bidder. Now, German discount supermarket, Lidl, are using the social media platform to publicise their ‘Social Price Drop’. The industry first social media initiative encourages shoppers to lower the price of products using Twitter. Customers…

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