Supermarket provides individual pricing based on shopping habits
Offering consumers coupons based on their online shopping habits is something that Dibsie began offering back in 2011 and now this concept has now been given a real-world twist. Using data amassed from loyalty card usage, Kroger is now offering personalized discounts in-store to give shoppers money off their favorite brands in real time. The store has begun to offer the service to its Kroger Rewards scheme customers, providing a price for certain products depending on each member's individual shopping history. Working with consumer research firm dunnhumbyUSA, the supermarket analyzes data and sends coupons via email to those who are…
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