Supermarket provides individual pricing based on shopping habits

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Offering consumers coupons based on their online shopping habits is something that Dibsie began offering back in 2011 and now this concept has now been given a real-world twist. Using data amassed from loyalty card usage, Kroger is now offering personalized discounts in-store to give shoppers money off their favorite brands in real time. The store has begun to offer the service to its Kroger Rewards scheme customers, providing a price for certain products depending on each member's individual shopping history. Working with consumer research firm dunnhumbyUSA, the supermarket analyzes data and sends coupons via email to those who are…

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