Supermarkets for seniors

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We all know by now that millions of time and cash rich consumers (read: baby boomers) equal a lot of opportunities. So why not just DO something for these consumers, instead of studying worn-out trend reports on boomer markets? Get inspired by Austrian supermarket chain Adeg, which launched Adeg Aktiv Markt 50+ in Salzburg 1.5 years ago, and added new stores in Salzburg and Vienna last year.

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