Supermarkets for seniors

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We all know by now that millions of time and cash rich consumers (read: baby boomers) equal a lot of opportunities. So why not just DO something for these consumers, instead of studying worn-out trend reports on boomer markets? Get inspired by Austrian supermarket chain Adeg, which launched Adeg Aktiv Markt 50+ in Salzburg 1.5 years ago, and added new stores in Salzburg and Vienna last year. To please and accommodate senior citizens, Adeg incorporated everything from reduced-glare lighting and slip-proof flooring to wider aisles and easier-to-navigate parking spaces. And the list goes on: reduced-height shelving, pleasant places to sit…

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