Innovations That Matter

Ibotta is in the process of planting one million trees to help offset paper waste | Photo source Janusz Maniak on Unsplash

Shopping app partners with retailers to save paper and plant trees

Advertising & Marketing

An assortment of high profile brands joined Ibotta’s eco campaign and pledged to reduce their reliance on printed coupons by Earth Day 2021

Tied to Earth Day 2020, mobile shopping app Ibotta’s eco campaign encouraged retailers to save paper by reducing their use of printed coupons. In partnership with Trees for the Future, Ibotta is in the process of planting one million trees to help offset paper waste. An assortment of high profile brands, including those in the food, health, beauty and fitness industries, joined the campaign and pledged to reduce their reliance on printed coupons by Earth Day 2021.

With the majority of paper coupons unused, the waste is equivalent to the loss of one million trees every month. Ibotta provides users with cashback for a variety of purchases and includes a range of special offers as part of the campaign launch. The company’s website now includes a live tracker showing the numbers of newly planted trees.

Trees as tools for change are being used in a diversity of locations worldwide. Innovations recently spotted by Springwise that are using trees to improve urban environments include a store with 100 trees integrated into the structure of the building and an urban rewilding project that uses small plot, ultra-dense forests to improve local biodiversity.

Explore more: Advertising & Marketing Innovations | Retail Innovations | Sustainability Innovations

Email: PR@ibotta.com

Website: home.ibotta.com/tree-tracker

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More