Vegan skincare line replicates egg nutrients with plant ingredients
Fashion & Beauty
A mixture of high-grade vegan ingredients replicates each vitamin, mineral and protein within the egg yolk
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Spotted: Inspired by the long history of egg use in Asian skincare, new brand Superegg provides all of an egg’s nutrients with none of the associated environmental damage. A mixture of high-grade vegan ingredients replicates each vitamin, mineral and protein within the egg yolk, the egg white and the eggshell. The plant-based versions of eggs are named Yolk Duplex, White Duplex and Shell Duplex. Ingredients include chicory root extract, Vitamin E, soy protein and a range of amino acids and minerals.
Each Superegg product is based on one of the duplexes, and the brand launch includes a moisturiser and foaming cleanser. Two masks will shortly become available, with other products in development. As part of the brand’s ethos, sustainability extends to its packaging, with the majority of materials recyclable, and it is a member of 1% for the Planet.
The company’s website lists some of the thousands of harsh or toxic ingredients that Superegg products do not contain, and a Clean Library provides an illustrated guide to each component of the skincare line, including an explanation of every plant’s key properties.
The potential within plants appears almost limitless, with Springwise spotting innovations ranging from Parkinson’s disease medicine grown inside tomatoes, to 3D-printed eyeglasses made from castor beans.
Written by: Keely Khoury
Explore more: Fashion & Beauty Innovations | Food & Drink Innovations
23rd December 2020
Email: press@superegg.nyc
Website: superegg.nyc
