Swedish startup recycles Nespresso pods into bicycles
Mobility & Transport
Vélosophy is making a bike using aluminium from 300 Nespresso pods
Register for full access
Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.
Spotted: Vélosophy is a Swedish bicycle and lifestyle brand that makes bicycles from recycled aluminium coffee capsules. The latest model, RE:CYCLE, is a collaboration with Nespresso. The bicycle project aims to encourage Nespresso drinkers to engage in the company’s pod recycling scheme.
The bike has various design features that reference Nespresso. These include a plum colour frame — attributed to Nespresso’s famous Arpeggio blend — a coffee pod-shaped bell and straps, for securing to-go coffee cups on the carrier basket.
Founded in 2015, Vélosophy is the world’s only bicycle brand that donates a bike to a schoolgirl in the developing world with every Vélosophy sold. This is made possible with the company’s online-exclusive sales, which minimise operation costs.
Vélosophy’s CEO and founder is Jimmy Östholm, a bike-entrepreneur and former IKEA communications manager. Since working at IKEA, Östholm has been inspired to produce quality products that are affordable and environmentally-friendly. Despite this, RE:CYCLE is expected to be priced at €1,290.
19th August 2019
Email: hello@velosophy.cc
Website: velosophy.cc/product/recycle
Contact: velosophy.cc/contact
