Innovation That Matters

The Insect Kids design hopes to declutter toys around the household | Photo source Mick Haupt on Unsplash

Toy designed to be reused and recycled


Insect Kids toys are sustainable, recyclable, and designed to be disassembled in between uses, thereby reducing clutter

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Spotted: Jordanian siblings, Rasha and Ahmad Jarrar, have developed a toy that is sustainable, recyclable, and designed to be disassembled in between uses, thereby reducing clutter. Dubbed Insect Kids, the design earned the Jarrar’s the 2020 Audi Innovation Award.

The Jarrars have highlighted how their design will benefit the planet, the kids, and their parents alike. Because the toy is designed to be dismantled when not in use, it helps maintain a clutter-free home. The Jarrars also point out that today’s parents are “much more comfortable with the circular economy and recognise the benefits of sustainable solutions.”  

For the judges, the Insect Kids concept demonstrated that awareness of issues around sustainability has become widespread. Carsten Bender, Managing Director for Audi Middle East commented, “Ahmad and Rasha Jarrar … have so accurately recognized that young consumers today want to shop sustainably and have proposed solutions that can be implemented widely and easily…With our passionate resolve, we are sure that we will ultimately reshape industrial and economic behaviour.”

The Audi Innovation Award is sponsored by Audi Middle East and is designed to empower regional designers and entrepreneurs, and stimulate discussion around sustainable futures. This year’s theme involved circular models. The winning team exemplified this with a flatpack, biodegradable toy designed to be reused and recycled. 

Many parents, it seems, are growing tired of accumulating plastic toys that litter their homes and often end up in landfill. Increased demand for environmentally responsible toys has led to a host of manufacturers and entrepreneurs making the switch to a more sustainable model for toy production and sales. Some of the recent eco-friendly toy innovations we have covered at Springwise include a subscription rental service for toys and wooden cubes that teach children about energy sustainability.

Written By: Lisa Magloff

Explore more: Retail Innovations | Work & Lifestyle Innovations



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