Innovation That Matters has hired tailors to deliver customer orders. | Photo source Kenny Luo on Unsplash

Online fashion retailer uses tailors to deliver right fit

Retail has started sending tailors to deliver shipments in a bid to reduce the number of shoppers returning items.

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Spotted: India-based has hired tailors to deliver customer orders. The new service is part of the company’s efforts to improve customer satisfaction and reduce the number of returns. 

Most returns are due to minor fitting issues, like pants that need to be shortened, according to the company. The service uses local tailors to pick up purchases from the warehouse and deliver them to customers. Myntra hopes the on-demand alternations will simplify customers’ lives and reduce returns. 

The innovation builds on Myntra’s existing efforts to provide a smooth shopping experience. It introduced a tailoring service in 2016 and offers a try-and-buy option. 

Myntra has already launched the service in Delhi and plans to offer it in other Indian cities as well.   



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