Innovation That Matters

Fresh grapes from the vine | Photo source Maja Petric on Unsplash

Digital supermarket connects shoppers with producers


Move seeks to disrupt the €11.7 trillion supermarket industry with a platform that promises better products at cheaper prices.

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Spotted: US-based startup Move aims to cut out the cost and waste of traditional supermarkets by connecting shoppers with producers. The new platform promises high-quality goods at lower prices for consumers – and more competitive pay for producers. 

Move is the latest innovation in online grocery stores. Unlike established brands like Amazon’s Whole Foods, Move aims to cut out modern distribution systems. It also pledges to be transparent about its producers and costs. 

The platform works with selected farmers and producers to provide high-quality goods to consumers at lower prices. By eliminating the middlemen and the brand, Move can sell everything at cost and pay producers more for their goods. 

A crowdfunding campaign for Move is underway on Kickstarter. The grocery platform is scheduled to go online in 2020. It will be subscription-based and offer free nationwide grocery shipping – even on perishables.



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