Student innovation brings sustainable production to mascara

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Innovation in the beauty industry might often be focused on consumer experience, such as this smart mirror. Yet the behind the scenes impact can also be crucial. Research development leading to new products such as this hair dye can help reduce the environmental impact of the cosmetics industry. Similarly, the mascara production process also has room for improvement, as noticed by a recent graduate from Loughborough University. Pippa Bridges used her interest and experience with sustainable design to tackle a problem many might not even have noticed. Nearly one billion mascara tubes sell every year worldwide. These tubes usually end up going straight…

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