Free products for bloggers at invitation-only events
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Companies are catching on to the fact that bloggers can provide an effective way to create buzz about their brands. We've seen several efforts that explicitly recognise that fact, such as TasteCasting for restaurants and YokmoK's free travel giveaways. Bringing the notion into the world of new consumer products is Swagapalooza, an invitation-only event that gives influential bloggers free samples of new products. Created by Bay Area startup Launch Hear, Swagapalooza aims to give entrepreneurs a way to get their producs in front of the most-followed bloggers and tweeters from across the United States. The first event was held in…
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