In Sweden, army recruits interview soldiers mid-mission
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For many people, the Armed Forces are still shrouded in mystery. Although most potential recruits are aware that there are a huge range of roles, few have a deep understanding of what those posts might entail. Past advertising campaigns in the UK and elsewhere have often highlighted the variety of positions, but the latest recruitment drive from the Swedish Armed Forces aims to take this to the next level. The campaign gives would-be recruits the richest insight possible — by connecting them through online video conferencing with four different members of the forces, who they can interact with in their real work environment.
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