Swedish gallery measures buyers’ emotional responses to art pieces before selling

Swedish gallery measures buyers’ emotional responses to art pieces before selling

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Money makes the world go round, and — in the case of a competitive auction — the lot will always sell to the bidder with the biggest bank balance. However, in the past we’ve seen Nike Mexico’s Subasta de Kilometros app enable joggers to win equipment simply by tracking longer running distances than their rivals in auction. Now a Swedish gallery has held An Auction Based on Emotions, which sold glass sculptures only to those who had the most intense emotional reaction.

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