Swedish pharmacy prescribes VR pain relief app
Distracting the mind with virtual scenes of nature and calm stimuli is increasingly being found to be an effective method of relieving temporary pain. Working with startup Mimerse, a therapeutic app developer, Sweden’s Apotek Hjärtat pharmacies created the virtual reality Happy Place. Designed to supplement traditional pharmaceutical treatments, Happy Place can help alleviate aches and pains like vaccinations, menstrual cramps, tattoos and sore muscles.
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