Cloud-based system aids PR companies in a crisis
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PR planning and response software Blink OnDemand Crisis PR has launched to help PR companies react to a crisis. The system coaches users through a methodical, step-by-step process ranging from team role definition, risk assessment, spokesperson training, stakeholder identification, media response or reputation recovery. Available 24/7 from any Internet-enabled device, the software includes an array of practical tips and pointers, detailed instructions, helpful templates and starter copy so even novices can follow the model and develop a comprehensive crisis PR plan that's ready to activate. A PR crisis could be anything from a product being reported faulty to a famous…
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