System quantifies citizen behavior for better urban planning

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In the age of data, more and more companies are tracking their customers’ every move online, using that information to adapt and improve their services. Now, Placemeter is a system that takes a similar approach to urban environments, using sensors, video and an advanced algorithm to give municipalities access to behavioral data, so they can make their cities more functional and better suited to its dwellers. Placemeter is an urban intelligence platform that can be used with either its own sensors or pre-existing surveillance cameras. It analyzes pedestrian and vehicle movements and turns them into valuable data. The data can…

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