T-shirts with ethnic pride
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Sporting all manner of iconic images and clever slogans, printed t-shirts continue to be hot fashion—and hot business. Online retailers Migrante and Inka Clothing Co. are cashing in by targeting a specialized market: Latino emigrants. Both offer hip and stylish clothing that embraces Hispanic culture and ideals so customers can literally wear their ethnic pride on their sleeves long after they've departed their home countries. With the vast influx of immigrants to the United States from Mexico, Central America and South America, it makes sense to cater to this growing customer base. Moreover, since a strong sense of community is…
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