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Thai government develops restaurant franchises Now this is TRUE country-branding: Thailand's government is developing Thai food franchises along the lines of the McDonald's chain. The highly branded outlets will be known as Golden Leaf, Cool Basil and Elephant Jump. The goal is to open 3,000 restaurants worldwide, in cooperation with joint-venture partners. Kicking off this remarkable initiative, two 'Elephant Jump' outlets recently opened in London. In the US, franchise fees would be US$30,000 for Golden Leaf, $20,000 for Cool Basil and $10,000 for Elephant Jump. Franchisees would pay 3% of their annual revenue to the holding company, which would see…
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