Tactile bowls and musical spoon provide complete sensory food experience

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Our relationship with food is often related to other senses beyond taste, something that London's Edible Cinema picked up on with its movie-synchronized menu. Now another UK project has created the Heinz Beanz Flavour Experience, which pairs five different varieties of the food with matching bowls and a musical spoon for a synaesthetic effect. The brainchild of food experience agency Bompas & Parr, the campaign was designed to launch five new flavors of the popular household product – Garlic & Herb, Cheddar Cheese, Fiery Chilli, Barbecue and Curry. For each flavor, a bowl with characteristics that matched the taste was…

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