Tactile bowls and musical spoon provide complete sensory food experience

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Our relationship with food is often related to other senses beyond taste, something that London's Edible Cinema picked up on with its movie-synchronized menu. Now another UK project has created the Heinz Beanz Flavour Experience, which pairs five different varieties of the food with matching bowls and a musical spoon for a synaesthetic effect. The brainchild of food experience agency Bompas & Parr, the campaign was designed to launch five new flavors of the popular household product – Garlic & Herb, Cheddar Cheese, Fiery Chilli, Barbecue and Curry. For each flavor, a bowl with characteristics that matched the taste was…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.