Taking a break from commercial breaks

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A British video-on-demand service dedicates a channel to ads, making the rest of its programming commercial-free Understandably, many TV viewers have made an art-form out of avoiding commercials, and TiVo recording devices in the US make it easy to skip commercials all together. British video-on-demand service HomeChoice has come up with an interesting approach: its programs aren't interrupted by commercials (source: Brand Republic). Instead, commercials are shown on a dedicated Ad Channel. This way, HomeChoice hopes to capture the attention of those viewers who may not have an aversion to commercials per se (let's face it, they sometimes can be…

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