Taming the clutter of mass-mailing ads

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The average French household receives some 40 kg per year in leaflets and mass mailings, according to Pubeco, a new site that aims to help cut back on that waste. Launched by Sustainable Development Multimedia (DDM) earlier this year, Pubeco invites French consumers to take an eco approach to the problem by refusing to accept any more print advertising. But rather than simply opting out of all ads in general—80 percent of which are actually appreciated by their recipients, the site says—Pubeco encourages users to view those of local relevance to them online, and it publishes advertisers' paid communications on…

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