Taming the clutter of mass-mailing ads
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
The average French household receives some 40 kg per year in leaflets and mass mailings, according to Pubeco, a new site that aims to help cut back on that waste. Launched by Sustainable Development Multimedia (DDM) earlier this year, Pubeco invites French consumers to take an eco approach to the problem by refusing to accept any more print advertising. But rather than simply opting out of all ads in general—80 percent of which are actually appreciated by their recipients, the site says—Pubeco encourages users to view those of local relevance to them online, and it publishes advertisers' paid communications on…
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