Tap your own beer at bars
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More than a century ago, citizens of the Czech city of Pilsen pioneered new methods of brewing and storing beer. Now a new franchising concept called the Pilsner Unique Bar is mixing the town’s venerable brewing tradition with leading-edge technology. The establishment’s main innovation? Patrons no longer have to line up at the bar or wait for a server. Instead, they serve themselves from taps installed at the bar’s tables. A display keeps track of how many beers have been poured. Technology has also been integrated in other ways: the Pilsner Unique Bar is connected to sister franchises elsewhere in the country, so that patrons can challenge barflies in other towns to contests. And wireless internet is available for customers who want to surf while they sip.
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