Taste strips for mass-sampling
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Food and beverage marketers have long known that there's nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel 'n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign. Readers of Rolling Stone magazine may already be familiar with Peel ‘n Taste strips, which made their debut in the fall entertainment preview issue of the magazine in September. As part of a promotion of its new "Cane" TV series about a family rum business,…
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