Taxis with salvaged parts promote organ donation
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In Argentina, there are 7949 people on the organ waiting list, and so far this year, only 108 people have donated. But the social issue is not usually prioritized, and many citizens are not aware of the lives they can save just by signing up to become a donor. CUCAIBA and UTMO, two health transplant agencies in Buenos Aires, created a clever marketing campaign to address this issue. The two departments rescued working parts of cars that had been put out of circulation. Using the salvaged haul, they gave existing taxi drivers and companies the option to replace their stolen…
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