Tech Explained: Dark Data

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Dark, or “dusty” data is made up of all the redundant, often forgotten data that companies and organisations collect in the course of their activities, but then do not use. It is unstructured, untagged and unanalysed information that tends to just lie around within networks and servers, taking up valuable space. So, how does this dark data accumulate and how can it be put to use? Dark data is collected in a wide variety of ways. It may consist of user activity logs, recordings of customer conversations or emails, server monitoring logs, video files, machine and sensor information generated by…

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