Tech Explained: Dark Data

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

Dark, or “dusty” data is made up of all the redundant, often forgotten data that companies and organisations collect in the course of their activities, but then do not use. It is unstructured, untagged and unanalysed information that tends to just lie around within networks and servers, taking up valuable space. So, how does this dark data accumulate and how can it be put to use? Dark data is collected in a wide variety of ways. It may consist of user activity logs, recordings of customer conversations or emails, server monitoring logs, video files, machine and sensor information generated by…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.