Tech Explained: Location intelligence

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

The notion of analysing location information to gain insights in not new. One early use of location intelligence came during London’s deadly cholera outbreak in 1854. Physician John Snow documented instances of cholera laid over a map of public water pumps to pinpoint the single water pump where the outbreak originated. Today, cell towers, RFID and GPS, combined with smartphones and the Internet of Things, provide the potential to track the location of almost anything. At the same time, software tools can analyse this information in great detail. So, what is location intelligence and how can businesses use it to…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.