Tech Explained: Location intelligence

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The notion of analysing location information to gain insights in not new. One early use of location intelligence came during London’s deadly cholera outbreak in 1854. Physician John Snow documented instances of cholera laid over a map of public water pumps to pinpoint the single water pump where the outbreak originated. Today, cell towers, RFID and GPS, combined with smartphones and the Internet of Things, provide the potential to track the location of almost anything. At the same time, software tools can analyse this information in great detail. So, what is location intelligence and how can businesses use it to…

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